Manchester Uniteds wholly-owned global television channel, MUTV, delivers Manchester United programming to over 85 countries and territories around the world. These products are distributed through Manchester United branded retail centers and e-commerce platforms, as well as its partners’ wholesale distribution channels. The Company markets content directly to its followers through its website, and associated mobile properties.
The Company generates revenue from Old Trafford, a sports venue and club. It provides Manchester United with a platform to generate revenue from various sources, including sponsorship, merchandising, product licensing, mobile and content, broadcasting and matchday. Manchester United monetizes the value of its brand and community of followers through marketing and sponsorship relationships with international and regional companies around the globe. As on October 27, 2014, the Companys global sponsorships include brands such as Abengoa, adidas, Aeroflot, Aon, Bulova, Bwin, Campari, Concha y Toro, DHL, Epson, General Motors (Chevrolet), Kansai, Nike, Nissin, Singha, Toshiba and Yanmar. The Company reviews its revenue through three principal sectors: Commercial, Broadcasting and Matchday. Broadcasting
The Company generates direct revenue from the distribution and broadcasting of live football content directly and indirectly through its commercial partners. The Manchester United Museum is located within Old Trafford.
The Company markets and sells sports apparel, training and leisure wear and other clothing featuring the Manchester United brand on a global basis. Broadcasting revenue is derived from the global television rights relating to the Premier League, Champions League and other competitions. As on October 27, 2014, the Companys retail, merchandising, apparel and product licensing business are managed by Nike. Broadcasting revenue including, in some cases, prize money received by Manchester United respect of various competitions.
Manchester United PLC (Manchester United), incorporated on April 30, 2012, is engaged in operating a professional sports team playing football. Matchday revenue also includes revenue from other events hosted at Old Trafford, including other sporting events (including football matches as part of the London 2012 Olympic Games and the annual Rugby Super League Grand Final), music concerts and entertainment events.
Within the Commercial revenue sector, Manchester United monetizes its brand through three revenue streams: sponsorship; retail, merchandising, apparel and product licensing; and mobile and content. Manchester United also sells other products, from coffee mugs to bed spreads, featuring the Manchester United brand and trademarks. In addition to its global sponsorships, the Company also has regional sponsors, such as Apollo, Cho-A Pharm, Euro Food, Federal, Gloops, Honda, Hong Kong Jockey Club, Kagome, Manda, Multistrada, Ottogi, Pepsi, Unilever and Wahaha, who are its sponsors across a variety of products and categories in certain regions and local markets around the world.. The Companys website is published in seven languages. Manchester United branded products are sold through around 200 licensees in about 120 countries. Other Matchday revenue includes matchday catering, event parking, program sales as well as membership and travel, Manchester United Museum revenue and a share of the ticket revenue from away matches in domestic cup competitions